Using Interest Graphs to Predict Rich-Media Diffusion in Content-Based Online Social Networks

Rich-media, pictures, and videos, are becoming an increasingly important aspect of online social networks. Unlike social networks, where users are connected primarily because of being friends, peers, or co-workers, content-based networks build connections between individuals founded on a shared interest in rich-media content. In this study, “interest-graphs” comprised of these content-based connections were examined. As shown, interest graph analysis provides important advantages over traditional social network analysis to identify valuable network members and predicting rich-media diffusion.